Intuit Catalyst Event, January 2013: The Drive to Innovate

Intuit calls it “rapid experimentation.” And event leaders offered a step-by-step process for how it works. Here’s what happened:

• Build teams: The event participants were divided up into small teams.
• Gather ideas: Each team was given an idea to test. For Newman’s team, the idea was a “micro-time mentor” program; Intuit wanted to learn if its employees would spend 10-15 minutes of their own time mentoring a colleague.
• Create a hypothesis: The team created a hypothesis to test. For Newman’s team: Would 30 percent of employees be willing to donate their time?
 Test it: Then the team tested the hypothesis. They approached dozens of employees and pitched their idea. The result: 60 percent agreed to it, proving the idea would work.

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